Digitally printed wallpaper - a renaissance not only of the Embellence Group

1. Embellence digitally printed high-grade wallpaper 

Wallpaper is popular these days, many printing companies, wallpaper manufacturing companies were born. Where  Perswall, part of the Embellence Group and a pioneer in digital wallpaper construction in wallpaper manufacturing, is leading a wallpaper renaissance supported by the installation of presses Xeikon CX500 dry ink digital color in 2020.  Perswall is rebranded and re-launched in March 2021, and launches a new design collection called 'Serene Beginnings' signed by renowned designer Sarah Widman with 11 custom wallpapers. Scandinavian tones with bohemian elements. 

 
Fredrik Larsson, CEO of Embellence Group said: “With 115 years of wallpaper manufacturing, our company has the experience, understanding and knowledge to create unique designs. meet the requirements of today's consumers. After years of paint playing a leading role in interior decoration, it's time for a wallpaper renaissance. With digitally printed premium wallpapers, a self-developed electronic platform, and fast delivery, Perswall is attracting design-conscious and quality-conscious customers around the world. Using printer technology  Xeikon is currently able to produce approximately 2000 sq.m (21,000 sq. Ft) of designer wallpaper per day .

2. The next transformation with digital in the production of digital color printed wallpaper 

In 2020, Perswall installed the Xeikon CX500 dry ink digital press for digital wallpaper production to increase capacity. Replacing the previous Xeikon presses, they chose CX500 as part of Xeikon's high efficiency wall paper digital production suite, to not only increase capacity but also increase competitiveness in the growing market. develop. Larsson explains, “Our ambition is to grow and fill the Xeikon machine with more and more jobs .  The competition in the field of digital wallpaper production is getting bigger and bigger, but our strength and advantage is that we have entered this market early. In addition, we now have a seamless workflow from web ordering to printer. With the efficiency, quality and versatility of the Xeikon CX500 machine,  this eco-friendly solution will allow us to quickly and simply manufacture finished rolls on the widest range of substrates in a short time. Short lead times with quick changeover times and minimal waste. Our design wallpaper uses a non-woven material, a paper made of cellulose with polyester fibers. ” 

Perswall creates designer wallpapers to appeal to style-conscious consumers looking for a unique and high-quality interior design environment. Perswall produces 'on demand' wallpapers for both the Perswall and Boråstapeter brands.  Customers can upload their own images or designs and specify exact dimensions. Customers  can order through a reseller, where the customer can pick up the product. The Perswall brand is 'just in time' with the company communicating directly with its customers to build relationships based on collaboration and development of innovative and exciting wallpaper products. 

3. Digitally printed wallpaper - a market-wide renaissance

In addition to paint and wood, digitally printed wallpaper is popular today and is the first choice of consumers. Convenience, durability, and cost have helped wallpaper to a new level of development. The wallpaper market is now present in almost all markets in both rural and urban areas. All objects can choose to use because of the price and quick search, the number of goods available.